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Nov.
5, 2009
What's
New
- PARADE magazine highlights principles of Exercise is Medicine™ initiative
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An article in the Sunday, Nov. 1, issue of PARADE
magazine focused on the benefits of physical activity, citing the Exercise is Medicine initiative and its spokeswoman,
Pamela Peeke, M.D., MPH. In accordance with
Exercise is Medicine, the article emphasized the positive influence of written
exercise prescriptions, in contrast to only verbal advice by a physician.
“That piece of paper symbolizes that physical activity
is no longer a casual side story but is serious business in a person’s life,” said Peeke.
The magazine, with a readership of 72 million, is distributed
by more than 470 Sunday newspapers including the Boston Globe, Chicago
Tribune, The Los Angeles Times and The Washington Post.
The PARADE article is just one example of the ongoing
media attention for the initiative. Exercise is Medicine was also recently featured
in Florida’s
SoBeFit
magazine and Get
Active!, a magazine published and distributed by the International Health, Racquet and Sportsclub Association.
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Click on the graphic above
to read "When Doctors Prescribe Exercise." |
- ACSM president to carry Olympic torch, represent Exercise is Medicine
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James
Pivarnik, Ph.D., FACSM, spends most of his days in the classroom, the exercise
science lab, or fulfilling his duties as research integrity officer at Michigan State
University. But the current
President of the American College of Sports Medicine (ACSM) will take on a different
a role in January – that of Torchbearer in the Vancouver 2010 Olympic Torch Relay.
EIM was afforded the opportunity to nominate Pivarnik
by Coca-Cola’s “Live Positively” program, which encourages
healthy, active lifestyles for all people and affords EIM valuable outreach opportunities
– such as this Olympic Torchbearer program. [MORE]
Visit www.livepositively.com to read about Pivarnik’s
involvement with the Vancouver 2010 Olympic Torch Relay. |
James
Pivarnik, Ph.D., FACSM, ACSM president
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- Exercise is Medicine On the Fly
expert featured on HealthRadio
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Christopher
Berger, Ph.D., CSCS, Task Force Chairman |
Exercise is Medicine On the Fly, a program presented
by the American College of Sports Medicine Task Force on Healthy Air Travel, was recently
featured on the sports medicine and fitness show for HealthRadio. Christopher Berger, Ph.D., CSCS, chairman of the
Task Force, spoke to host Melanie Cole, M.S., an ACSM-certified fitness professional,
about exercising during trips and provided listeners with tips for staying healthy while flying.
Exercise is Medicine On the Fly works to build awareness
for the value of walking as a viable form of exercise and physical activity in
airport terminals around the world. The program presents airline passengers and
workers with easy-to-implement on-site guidance and collateral to encourage immediate
physical activity. To learn more about Exercise is Medicine On the Fly, click here.
Click here or on the graphic below to listen to the archived show.
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Become a fan of EIM!
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Become a fan of Exercise
is Medicine on Facebook! Get the latest news and multimedia from the initiative
and connect with other EIM supporters. Click here to access the EIM fan page (you may be prompted to
log in to Facebook). Not on Facebook? It’s easy to join – just visit
Facebook.com and sign up with
basic contact information. | |
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