Mike Hardy

Meet Mike Hardy

Mike Hardy
(Johns Creek, Georgia, Florida, USA)

About Mike:

  • M.S. in Exercise Science and Rehabilitation from California University of Pennsylvania
  • NASM Corrective Exercise Specialist
  • ACE Certified Personal Trainer
  • TRX Certified Group suspension trainer
  • EIM Credential Level 1
  • I own and work at a medical exercise studio that provides corrective exercise, medical exercise, personal training, medical massage and therapeutic massage

Describe your work with healthcare professionals:

I work with an eye doctor, two chiropractors and a physical therapist.

How have you established a relationship with healthcare providers?

I introduced myself to a couple of the doctors in my building and a couple others were referred to me from current clients. I also belong to the Johns Creek Chamber of commerce and have met a few healthcare providers through networking there. I presented a PowerPoint presentation of a movement assessment and showed them my work. I also explained how we differ greatly from a regular fitness gym, including showing them our degrees and years of experience.

How have you maintained your referral sources?

I re-assess clients every 6-8 weeks and provide updates on their patient’s progress if requested. But a lot of them go back to their doctor, talk about what I am doing with them and how much they have improved. I always as for as much medical information from my client as their doctor is willing to share, as this keeps the lines of communication open and everything integrated.

What have been your biggest challenges?

I think some of the biggest challenges had to be getting buy in from doctors who may be more traditional as what is defined as “medicine”. The philosophy of preventative versus reactive is slowly coming to fruition, and I believe more doctors will embrace the concept of preventative medicine including exercise as a modality in the years to come.

What been the key to your success in working with the healthcare system?

My business plan is more about being in the right place and less about advertising. By placing myself in a professional medical building, it has helped me build more credibility and respect from the doctors. My clients also perceive it as more professional, and associate our facility with post rehab and wellness, and not just a place to come workout, although we offer that too.

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