Updates from EIM

How to spread the word about your video to win “fan favorite”

October 11, 2021 by Megan Rothermel, Ed.D, M.S., ACSM-EP, EIM2, ACUE
So, you’ve submitted your EIM-OC Mascot Challenge video, but how will you share and promote your video entry with your campus and beyond to compete for the coveted FAN FAVORITE award? A master marketing plan will help spread your video and message to a larger audience and increase the amount of “thumbs up” your video receives during the competition! All the submitted videos will be uploaded to ACSM’s YouTube channel for viewing and sharing on Wednesday, October 20.  Here […]
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All We've Shared

October 7, 2021 by Neil Peterson, Ph.D., NP-C, ACSM EIM-OC Co-Chair
As we celebrate Exercise is Medicine On Campus month, I hope you’ve gained some useful tips from our blog series on the EIM-OC Mascot Challenge. We’ve covered several areas, so I thought it appropriate to review as you finalize your video. Remember, submissions are due October 15th!  No Mascot? No Problem! Even if you do […]
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What to Include in a Mascot Challenge Video

September 30, 2021 by Carrie Davidson, Ed.D., ACSM EP-C, RYT 500
Besides the mascot, iconic symbols, or your leadership team, you may be wondering what the content of your video should be. Get creative and find something that is unique to your campus or EIM-OC program.    Do you have a unique way of referring to fitness professionals?    Is there a certain question that is included in your PAVS?    […]
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Top 5 Things to Consider When Creating Your Mascot Challenge Video

September 23, 2021 by Erica Rauff, Ph.D.
The EIM On Campus Committee encourages you to get REUNITED IN MOVEMENT, the theme for the 2021 Mascot Challenge videos! This annual competition invites registered EIM-OC programs to submit a short video to show how they are encouraging community members on their campus to move more, and campuses can win a cash prize. My team at Seattle University wanted to share our top five things to consider when creating your Mascot Challenge video!  Tip #1 – […]
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“How To” Use Your Entire EIM-OC Leadership Team in Your Mascot Challenge Video

September 17, 2021 by Sasha McBurse, M.S., ACSM-CEP, EP, EIM Level 3
After reviewing the theme of this year’s Mascot Challenge video, it is time for your EIM-OC Leadership Team to get to work! Your team is the foundation of the EIM-OC initiative at your institution, so strive to get everyone involved in the video. Doing so creates camaraderie among the members and brings more campus awareness to […]
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What I learned the first time my EIM-OC team did the Mascot Challenge

September 10, 2021 by Debra Stroiney, Ph.D.
Last fall was the first year George Mason University participated in the EIM-OC Mascot Challenge. I learned some valuable lessons on how to create this type of video, as well as what to improve upon in the future. My advice can be summed in two words: plan ahead. Here are a few tips to help […]
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“How To” Make a Mascot Challenge Video in 5 Steps

September 3, 2021 by Carena Winters, Ph.D., M.P.H., FACSM, ACSM-CEP, EIM Level 3
You are pumped and ready to rock the Mascot Challenge video this year. Where do you begin? You have so many options to create your signature campus piece. However, it’s a good idea to plan ahead and tap into all possible resources. Here are a few steps to consider. Step 1: Review the objectives and […]
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EIM-OC Mascot Challenge: Reunited in Movement

August 26, 2021 by Carrie Davidson, Ed.D., ACSM EP-C, RYT 500
I’m not going to lie. 2020 was a rough year in many ways. In my work at the University of Kentucky, I often hear from people how hard it was to keep exercising or just keep moving around in general.  Several reasons caused this lack of movement: Gyms and fitness centers were closed Parks and […]
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No Mascot? No Problem!

August 19, 2021 by Neil Peterson, Ph.D., NP-C, ACSM EIM-OC Co-Chair
Welcome to the first entry in this Mascot Challenge blog series by Exercise is Medicine® On Campus (EIM-OC). This series seeks to share tips and examples of how your campus can participate in the annual EIM-OC Mascot Challenge. If you’re not familiar, the annual competition invites registered EIM-OC schools to submit a short video of […]
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UNC Aims to Develop Culture of Wellness on Campus Despite Pandemic

October 20, 2020 by Kathleen Stanford, B.S., R.T.(R), RCIS Alexander Pomeroy, C.P.T. Lauren C. Bates, ACSM-CEP Kyle Tamminga, M.D. Thevy Chai, M.D. Justin B. Moore FACSM Lindsay Brookey ACSM-RCEP Lee Stoner Ph.D., M.P.H., FACSM, ACSM-EIM, ACSM-RCEP
Exercise is Medicine® On Campus (EIM-OC), a global initiative among college campuses, connects campus health providers with exercise professionals to provide an exercise plan for patients. The program at the University of North Carolina at Chapel Hill (UNC) was established in 2016 and recently was awarded “gold status” for its efforts by the American College of […]
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