EIM On Campus Mascot Challenge

Mascot or not, show us your spirit!

Exercise is Medicine® On Campus (EIM-OC) invites all registered campuses to create a video of their mascot, iconic campus figure or EIM-OC leadership team promoting the importance of physical activity. We want to see how creative you can be in promoting the importance of physical activity through this year’s theme: one step and one rep through time. 

The theme is inspired by "Back to the Future" as EIM-OC celebrates its 15th anniversary this year. Get your DeLorean up to 88 mph but don't apply the 1.21 gigawatts of electricity until you take a look at the details below!


Challenge: Aug. 19 - Oct. 7, 2024
Fan Favorite Voting: Oct. 10, 2024 at 8 a.m. ET – Oct. 16, 2024 at 5 p.m. ET
Winners Announced: Week of Oct. 21, 2024 


ACSM and EIM will award prizes in two categories. A panel of ACSM and EIM multidisciplinary leaders will select the overall 2024 Mascot Challenge winner. The winner will receive a $1,000 cash prize. Second and third place in this category will also receive cash prizes. The public will have a chance to vote via YouTube for the Fan Favorite winner. The campus declared the Fan Favorite will receive a trophy and bragging rights. Second and third place in this category will also receive prizes.

Guidelines, How to Enter and More:

Check out the full rules here for detailed information.


Q: Do I need a mascot to participate in the mascot challenge?  

A: No mascot? No problem! The true reason for the Mascot Challenge is to share something recognizable and iconic and/or to showcase your team’s promotion of physical activity as a vital sign on campus.  

Q: How can I promote the video on social media? 

A: Using the hashtag #EIMOC24 will allow other schools/fans to follow along your journey and gain more traction to promote your video for being a fan favorite.  

Q: How do I get started with making the mascot challenge video? 

A: Review the objectives and guidelines for this year’s challenge. This will allow you to build an outline that meets the guidelines and build a team that is supportive of this.  

Q: Who can help with the Mascot Challenge video?  

A: The obvious first choice is the EIM-OC leadership team. No one will know the events better than the people who are leading them. Involving student organizations can enhance student participation campus wide. Students also have the best ideas on how to engage the audience. The media services on your campus can help make the video high quality with their creative eyes. They will also be able to educate on copyright/exclusive rights to university logos, media clips, etc.  

Q: Where can I find more tips on the mascot challenge?  

A: Here you can find blog posts on how to have a successful mascot challenge video.  

Contact arayce@acsm.org with questions about contest rules and eligibility or to assist with video posting, submission and/or promotion.

Support for the Exercise is Medicine® Initiative is provided by:

Contact United States EIM Representative | 6510 Telecom Dr., Suite 200, Indianapolis, IN 46278 | 317-637-9200 © 2021 American College of Sports Medicine. All rights reserved worldwide. Exercise is Medicine® is a global health initiative managed by the American College of Sports Medicine.