Exercise is Medicine® on Campus (EIMOC) calls upon universities and colleges to promote physical activity as a vital sign of health. EIMOC encourages faculty, staff and students to work together toward improving the health and well-being of the campus community by:
- Making movement a part of the daily campus culture
- Assessing physical activity at every student health visit
- Providing students with the tools necessary to strengthen healthy physical activity habits that can last a lifetime
- Connecting university health care providers with university health fitness specialists to provide a referral system for exercise prescription.
Each October, EIM encourages registered campuses to place special emphasis on promoting physical activity and the EIM on Campus movement across campus. Activities include 5k races, dance marathons, days of community play, health and fitness tips and walks with doctors or fitness professional event - all in an effort to get more students, faculty and staff moving. Campuses finish EIMOC month with celebratory events and participation in the EIM Mascot Challenge.
EIMOC Mascot Challenge
EIM launched the inaugural Mascot Challenge in 2017, inviting registered campuses to submit videos of their mascots promoting physical activity. The Nittany Lion and Penn State University won the first competition with the most votes followed by the University of North Georgia and Jacksonville University. Download the Mascot Challenge rules and regulations to find out how you can participate and potentially earn a $1,000 scholarship along with bragging rights. All registered campuses are eligible to participate. Need some inspiration? Check out all of the 2017 EIM Mascot Challenge submissions.
*This program is reserved for university/college campuses (academic institutions). When registering, if you are a professional please provide your credentials/certification in the "Title" field.